Exempt - free from rules
Exempt is about breaking away and being different. Being free from rules. Doing what you want, when you want to. Free from obligation. Going back for a few more runs. Turning down that path you always wanted to head down and leaving the sheep behind.
As with a lot of these ideas exempt was talked about for a long time during the years that we shared a house, finally in 2011 we decided to break free from the 9 to 5 and give it our all. To be exempt. Follow our dreams and live our passion.
Our vision is a free sports lifestyle brand you can wear from start to finish, from technical to casual and everything in-between. Whether its out training, competing or just a hobby we want clothing for all occasions including relaxing down the pub!
We are starting our journey in the mountain bike industry that we know and love, offering mens and womens clothing. As fast as the business allows we plan to increase our range into more technical clothing so whatever discipline you ride or extreme sport you do you’ll find a reason to join us and enjoy the journey.
We hope you can come on this journey and enjoy it as much as we will.
Remember. Be free from rules - be exempt